"Protecting what you value most."

This positioning highlights the Pest control business as a relentless defender of people, pets and property.

"Your house is a haven. Keep it clean & sanitary."

This positioning highlights the Pest control business' dedication to cleanliness and sanitation.

"Experience matters. Better knowledge. Better solutions."

This positioning highlights the Pest control business' experience iand knowledge in diagnosing and solving pest problems.

"Pest control doesn't have to be expensive to be effective."

This positioning highlights the Pest control business'value propostition.

"Obsessed with ridding the world of pests."

This positioning highlights the Pest control business' passion for keeping homes & businesses free from unsanitary pests.