Early Beginnings Small cleaning businesses emerged in the mid-20th century, driven by post-war growth and suburban expansion, focusing on residential cleaning.

Early Beginnings Small cleaning businesses emerged in the mid-20th century, driven by post-war growth and suburban expansion, focusing on residential cleaning.
Expansion & Diversification The 1970s-1990s saw significant industry growth as dual-income households increased demand, leading to more specialized services like carpet and commercial cleaning.
Rise of Franchising Franchising took off in the 1990s, with brands like Merry Maids and ServiceMaster helping small business owners enter the market, boosting the industry's growth.
2010s The 2010s brought technology into the industry, with online booking, customer management software, and eco-friendly products becoming standard for small cleaning businesses.
COVID-19 Pandemic Impact The pandemic spiked demand for commercial cleaning, and small businesses that offered disinfection services saw growth, with the industry reaching $66 billion in 2020.
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